California State Games is Part of Something Bigger

The California State Games (CSG) has been the state’s largest amateur-sports festival since 1988, offering a “Olympic-style” experience for amateur athletes across California.
Following the retirement of the California State Games’ founding Executive Director Sandi Hill, who served in the role for 35 years, Sports San Diego assumed management of the CSG in 2023.
What is Sports San Diego?
Sports San Diego is a nonprofit 501(c)(3) with a purpose to drive visitor demand to economically benefit the San Diego region through producing the Trust & Will Holiday Bowl, Rady Children’s Invitational, and California State Games and recruiting, supporting, and hosting world-class sports events.
How did Sports San Diego Start?
The Trust & Will Holiday Bowl is college football bowl game hosted annually San Diego since 1978. Since its inaugural edition on December 22, 1978, at the former San Diego Stadium, when the BYU Cougars faced the Navy Midshipmen, the Trust & Will Holiday Bowl has become a major fixture in the college football postseason calendar.
Since its launch, the Trust & Will Holiday Bowl, originally produced by the San Diego Bowl Game Association which evolved into Sports San Diego, has created immense economic value for the region, generating more than $1 billion in impact for San Diego.
In 2023, the San Diego Bowl Game Association officially rebranded as Sports San Diego to reflect its broader mission: not only producing the Trust & Will Holiday Bowl, but producing events like the Rady Children’s Invitational and the California State Games and functioning as the region’s sports commission.
Part of Something Bigger
The integration of the California State Games under Sports San Diego highlights the organization’s ongoing commitment to promoting sports, tourism, and community engagement throughout the region. Sports San Diego has become a driving force for athletic excellence and economic growth, positioning the city as a premier destination for world-class sporting events. By uniting athletes, fans, and communities, it strengthens San Diego’s identity while supporting tourism and creating lasting experiences.










